News Release

November 16, 2020 – A new Integrated Pest Management webinar series for farmers and their advisers will be held December 2020 through May 2021. The American Society of Agronomy is strengthening the their Certified Crop Adviser platform by offering this new program.

The webinar series, titled the “North American Integrated Pest Management Training Series,” is sponsored by the Kellogg Company.

This specialized agronomy education is available to Certified Crop Advisers, agronomists, and other agribusiness professionals.

“Support from a global leader like Kellogg is critical to the reach of this program,” says Nicholas J. Goeser, PhD, CEO of American Society of Agronomy. “Their generous support enables ASA and our certificant program to provide actionable education on agricultural systems and insights on how consumer trends and food supply-chain programs are likely to shape future food production systems. Kellogg’s position along the food supply-chain will help provide information to aid agricultural advisers, farmers, and the industry as a whole.”

Topics covering both national and regional information will be available. The series will cover a range of topics, with dedicated sessions to explore how Integrated Pest Management principles can support farmers’ decisions for agricultural systems including both pest management and soil health improvement:

• Holistic Integrated Pest Management Planning
• Integrated Pest Management and Regenerative Agriculture
• Cover Crops and Integrated Pest Management
• Pest Control Toolkit Preservation
• Pest Management, Agricultural Sustainability, and Consumer Trends

The series is using a three-prong learning approach. In addition to the webinars, there will be two other learning media used. The Certified Crop Adviser program has their own magazine, Crops & Soils, which will provide deep-dive, date-driven analysis of the topics by one or more subject matter experts. The Field, Lab, Earth Podcast will provide listening opportunities of interviews with one or more of the experts. This is the first time the Certified Crop Adviser program has offered so many learning channels for one topical series.

Funding for the webinar series is provided by the Kellogg Company. Educating farmers and advisers in integrated pest management is critical to Kellogg’s sourcing and sustainable agriculture efforts. “People are at the heart of our work in sustainable agriculture, says Kate Schaffner, Kellogg’s manager of sustainable agronomy.  “We know that partnering with ASA will support the people farmers trust when making critical decisions about how to boost soil health, manage pests, and support the health of their communities.”

The first live webinar is scheduled for December 10, 2020. To learn more about the IPM Training Program and register, visit https://www.agronomy.org/education/online-courses/kellogg

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The American Society of Agronomy is an international scientific and professional society that empowers scientists, educators, and practitioners in developing, disseminating and applying solutions to feed and sustain the world. Our members are experts in growing our world’s food supply while protecting our environment. Members work at universities, government research facilities and private businesses across the United States and the world.

The Certified Crop Adviser, a program of the American Society of Agronomy, is a voluntary benchmark of professionalism. The CCA certification was established in 1992 to set and maintain the highest set of standards for knowledge, skill and conduct by which agronomy professionals are judged internationally.  

About The Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg’s® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.